Glenn Murray

Tech-writers – a necessary evil

New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil. Tech-writers are necessary because someone has to write the user doco. The programmers and managers sure as hell don't want to. ... Read >

Web Copy – How Much is Enough?

These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website. But how much web copy is enough? The pure volume of ... Read >

Writing Benefit-Driven Web Copy – 4 Steps to More Sales

You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? Recently I wrote an article explaining how to identify the benefits you offer your customers ... Read >

Writing Helpful Help – A Minimalism Checklist

User documentation is all too often written by programmers for programmers. It tends to focus on the product's features, rather than the user's tasks. Generally, programmers aren't in the ideal position to be writing user documentation. They're too close ... Read >

Writing Newsletters – Tricks of the Trade

Follow 10 simple rules of thumb, and you'll soon be writing great newsletters and reaping the rewards. Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish ... Read >

Writing SEO Copy – 8 Steps to Success

We all know that the lion's share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and ... Read >

Reprint articles hijacked by text link ads - Great for authors!

We all know that online publishers earn revenue from our free reprint articles. They place pay-per-click ads on the web page that contains the article, and the advertiser pays them whenever someone clicks on the ad. Most use programs like Google A... Read >